Add Weekend to Outlook

Weekend Media FestivalRovinj, 18. - 21. 09. 2014.

Welcome to Weekend 2014.

Workshops

Workshops

Workshops
Dobrodošli u Las Vegas

Welcome to Las Vegas

Two of Croatia’s biggest experts on Las Vegas, who have visited the city once a year for six years in a row now, will bring to Rovinj some of the atmosphere from this epicenter of entertainment, glaring billboards and sin, and explain to you how one of you can go Vegas with them. They will showcase Idea Knockout, Bug’s competition featuring technological ideas, intended primarily for startups and supported by HT as its general sponsor.

Details

Jel' to sada bila reklama ?!?

Was that a commercial just now?!?

Where is the boundary between information and promotion? Is it mere sponsoring of a news show or disguised advertising? When and where is product placement allowed? As regards sponsors’ influencing editorial independence, what is improper highlighting?

Details

STVARANJE INTEGRIRANE DIGITALNE MARKETINŠKE KAMPANJE

Creating of Integrated Digital Marketing Campaign

Integrated digital marketing campaign involves combination of landing page (single page, micro-site, full web site) with social media platforms and display advertising services. This combination is proven method for getting maximum ROI and raising of brand awareness.

Details

MEDIJSKO PLANIRANJE U PRAKSI

Media planning in practice

A media expert with ten years’ worth of campaign experience in telecommunications, insurance, retail, auto industry, tourism, publishing, FMCG, pharmaceutics and the government sector will explain how to create an efficient media campaign adapted to the market, product and target group.

Details

KOMUNIKACIJA S POLA MOZGA

Communication with half a brain

In the advertising business many come with only a half a brain (or none at all). Iva the Left and Vanja the Right will tell you why there cannot be any good communication without the integration of the creative and rational halves of the brain.

Details