In Croatia elections take place nearly every year, and 2014 is no exception. After local elections in 2013, this year, for the sixth time, Croats will elect their president. In 2010 Ivo Josipović beat Milan Bandić in the second round of elections that were uncertain until the very end. Winning a second term in office is always more difficult than winning the first time aroud, and for Ivo Josipović the challenge is even greater because the polls show an attainable difference in rating between him and HDZ's candidate, who by all accounts can achieve a serious result.
It is completely natural that we chose pitches and created the topic PITCHOMANIA for the first year. The most common „victims“ of badly announced pitches (incomplete or bad concepted briefs, short deadlines, inviting too many agencies, withdrawal of announced or allready conducted pitches, taking ideas from one agency and transfering the realization to another agency, non-payment of the creativity fee etc.) are creatives. It will be interesting to hear what they think about this.
Region’s air is packed with beings not unlike bumblebees – those are commercial and public TV stations, as well as news channels, which by any law of physics should be falling to the ground but are still hanging in the air, that is, on cables… National markets are small and getting poorer by the day. The regional market is not so small but is poor and unconnected. Viewers from Zagreb are utterly disinterested with what is going on in Sarajevo or Belgrade and the same goes for them as well. Nonetheless, most of the existing TV stations are doing business just fine; new potential concessionaires participate in tenders and really don’t mind the warnings about the “shallow pool”; a new regional TV network N1, also known as “the Balkan CNN” will start operating alongside Al Jazzera…
2014 will be remembered for many changes in key Croatian companies. Long-time managers stood down in favour of new people who are energetically reorganizing their companies. The process of restructuring demands a more efficient access to organizing and business, often resulting in centralization of resources and/or know-how, usually outside Croatia. Critics claim that Croatia has irrevocably entered into a process of subsidiarisation. Creating new values will be removed from the country, which will only be selling its own insignificant market.
Pitch or Pitchvajz?
What is good and what is not goodin the pitch? Why we need to do them, and why to avoid them? Do only agencies hate pitches or the advertisers also have reason to hate them? Is a free pitch really - free?
"I hate bad ads interrupting good movies ... I hate bad tags interrupting good music. Welcome to the session full of love." @tinelugaric
"Haters love to hate what we do, the crowd loves to ignore what we create and we love to blame it all on the client. Let's talk about love." @dragomlakar
Peek over the Fence is a format featuring an overview of the region’s markets. It was introduced two years ago as we had realized that even if we know the brands, we don’t know what is really going on.
Humor in Great Britain is not just part of the culture but also a huge business that has been strategically developed over time. Nowdays, the British and American comedians are big stars and important social commentators. There are several individuals and collectives in the region, including News bar, Njuz.net, Tin Vodopivec and London Calling Comedy Club, developing humor.
For the first time ever Željko Mitrović has agreed to participate in an interview to openly discuss Pink, region’s biggest media business owned by a local.
What’s left of journalism in Croatia?
Longtime journalists and editors will discuss the state of the profession, what the journalism they had believed in was, what the key causes behind the downfall of the profession are, how to resolve the problems, what an individual journalist/editor can do, what kind of journalism will survive and if it can survive at all.
If you ask 20 business leaders to define marketing, you’ll probably get 20 different answers. Why is marketing so hard to pin down? Probably because most marketers don’t understand it themselves.
What is the secret of successful regional brands communication, through time?
Experience teaches us that without serious investment in the production of drama content, as well as in the realization and good-quality texts, we have no business being in the international markets. At the same time, the markets in question have been witnessing unimaginable growth and growing demand for good-quality content. This “hunger” has been further boosted by new platforms, IPTV, VoD and internet distribution.
More and more companies in Croatia and the region dared to enter into areas they never before came close to. The barriers between categories have been lowered and companies are trying to use their enormous user base, market access and other advantages to venture into new areas.
Have you ever wondered how come Austria has all these media measurements that are often cited in the media and marketing discussions, and we don’t?
What are the trends in wearables and what is happening globally?
A little while ago, an article caused a heated discussion. The article suggested that anyone who wants to have a successful career has to leave Croatia.
The real-time revolution has brought about a shift in agency paradigm.
Start-up has become one of the most frequent terms in today’s business. Technological parks, co-working areas and accelerators are sprouting up in hundreds, even thousands of locations, hoping to recreate at least a portion of Silicon Valley’s success.