Add Weekend to Outlook

Weekend Media FestivalRovinj, 18. - 21. 09. 2014.

Welcome to Weekend 2014.

Lectures

Lectures

Lectures

Understanding the Buy Buttons In Your Customer's Brain powered by DNA Communications

Dr. Morin will guide you through the latest breakthroughs in neurological and cognitive sciences important for marketing, communications and sales. He will also introduce the principles of neuromarketing (what customers take into consideration when buying a product, which are the only six stimuli that can reach the part of the brain in charge of decision making…) and unravel the mysteries of creating strong, creative and suggestive messages which guarantee results.

This lecture is ideal for marketing professionals, business development experts, top managers, but also experienced marketing, PR and sales teams because it enables them to understand and foresee the processes of decision making and to apply this knowledge in communication, marketing, sales, PR and negotiations.

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