Add Weekend to Outlook

Weekend Media FestivalRovinj, 18. - 21. 09. 2014.

Welcome to Weekend 2014.

Lectures

Lectures

Lectures

NO ONE KNOWS WHAT AWAITS US, BUT WE ALL HAVE OUR OWN SHOWER GEL

A person usually goes to a lecture in order to learn something new. This is not that sort of lecture. Because, when we talk about media trends and the future of media we don't know too much. What we do know is that a digital revolution has not improved the way we communicated, it has changed it thoroughly. It continues to change radically every day. The speed of these changes is such that we are forced to live in a reality that we don't understand.

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Rebranding the nations in 21st century

Do we really know how fortunate we are? We are living in such interesting times, when diversity is the key and small is back in fashion. And there is nothing that defines the Balkans better than diversity.

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Same but Different

Same but Different

Change has been the operative terminology when talking about some of the fundamental principles of marketing in the last ten years. 

We are witnessing a dramatic and fundamental change in the way people want to interact with brands and the media and platforms they wish to engage with.

At the same time we are starting to realize that this change has shifted the expectations of the kind of value that consumers are expecting brands to be able to deliver when it comes to areas such as entertainment, engagement, experience.

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Od oglašavanja koje je usmjereno na kanal do onog koje je usmjereno na korisnika

From channel centric to user centric advertising

Fully embrace customer journey modelling and multi-channel approach to marketing to quantitatively follow the route people take as they interact with services and products. Derive value from “conversations", create and leverage your data flows. Follow and shape development in an ever-changing media and marketing landscape.

SMRT ODNOSA S JAVNOŠĆU

THE DEATH OF PUBLIC RELATIONS

Contemporary society is not only information, communication or network society; it is truly communicative in that high technology that is inhabiting ever larger parts of our environments demands corresponding high-touch on inter-personal, group, organizational, and societal levels: THERE IS NO (sustainable) HIGH-TECH WITHOUT HIGHT-TOUCH. 

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MTV KNOWING YOUTH: Vizija 2020.

MTV KNOWING YOUTH: 2020 VISION

At MTV we know our youth audience better than anyone – that’s the key to keeping the MTV brand as fresh and evolving as possible. Through “MTV Knowing Youth”, our observatory of young people – their lives, their beliefs, their attitudes and their behaviours – we keep our finger on the pulse.

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Understanding the Buy Buttons In Your Customer's Brain powered by DNA Communications

Understanding the Buy Buttons In Your Customer's Brain powered by DNA Communications

Dr. Morin will guide you through the latest breakthroughs in neurological and cognitive sciences important for marketing, communications and sales. He will also introduce the principles of neuromarketing (what customers take into consideration when buying a product, which are the only six stimuli that can reach the part of the brain in charge of decision making…) and unravel the mysteries of creating strong, creative and suggestive messages which guarantee results.

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"Ubrzani" vođa

The Accelerated Leader

After 20 years in some of the world’s highest performing brands and cultures, Scott Morrison has distilled all of his experiences to share the principles that he believes inspire magic in teams. The beliefs he holds dear about leading people to be the best they can possibly be. Ideals that people can embrace if they want to make incredible things happen in their businesses.

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